In 2008, FoxMind received a crude prototype of a triangular object containing rubber bubbles. Its inventors, Theo and Ora Coster, had been unsuccessfully trying since 1975 to convince large toy manufacturers to produce it. This rubber game generated no interest despite the couples’ long history of inventing highly successful classics such as Guess Who? and Zingo.

In 2013, FoxMind launched the circular bubble-popping game under the brand ‘Last Mouse Lost’. In 2014, it created a square version called ‘Go Bong!’ with new ways to play. In 2019, FoxMind signed an agreement to introduce the game under an exclusive brand – ‘Pop It!’ at Target. It was an instant hit!

In 2020, FoxMind introduced several new forms and materials under the Go POP umbrella brand. All forms permitted the play of Last One Lost and other games our team came up with involving bubble popping mechanics. Each game offers – you guessed it – Smart & Fun playtime.

At FoxMind, our motto is, Smarter Fun. This reflects our dedication to creating fun, clever games that are easy to learn and play, making the Coster’s concept a perfect fit. It is a deceptively simple logic game in which players take turns popping any number of bubbles on a single row – the player that pops the last bubble loses.